GOOD to EAT

We have selected our target market Pakistan because Pakistani farmers are not growing this product in that quantity which can meet consumer requirements, there is only one party importing avocados from another country, Australian avocados haven’t touch Pakistani soil yet, Australia grows world’s best avocados which should be introduced in international markets specially countries like Pakistan who haven’t taste Australian avocados yet. Pakistan is having huge potential of importing vegetables and fruits they are importing fruits and vegetables worth of $423.73 Million per year which is growing every year which shows this market has good potential if we introduce new product like Avocados.

 

 

Also if we see on rivals there is only one party who are importing avocados and they are not from Australia as well they are importing from another country. So according to our market research Pakistan is a best market to introduce this product and this is right time because there are not much rivals and competitors for this product.