4th P is Promotion

 

Promotion refers to different methods that a marketer can use to give information to different parties about our product. Promotion comprises elements such as: advertising, public, sales organisation and sales promotion.

 

Advertising covers any communication that is paid for, from cinema commercials, radio and Internet advertisements through print media and billboards. Public relations is where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events.

 

Pakistan was having low literacy rate also we are targeting middle and lower class who are mostly fall in this rate so we will use methods according to this situation. We will use Radio, TV commercials as well as bill boards advertising where necessary.

Internet marketing will be used in some areas that are having high rate of internet use and high literacy rates as well which includes some major cities like Lahore, Karachi and Islamabad.

 

We will also engage some sale staff who will adopt Word of Mouth policy and talk to people face to face and promote our product.